Yves Saint Laurent unveils its new fragrance “Black Opium”. The brand and its agency Mondadori France Digital highlight a fascinating campaign on digital.
The format embodies the new spirit style Yves Saint Laurent. Internet users are immersed in the heart of rock-bourgeois world, discovery of this mysterious and enchanting fragrance. The site is transposed into black and white and the ads appears in color. All together brand mark the originality of this format. A captivating and effective contrast that thus enhance the product.
An amazing rock-bourgeois campaign!