With a wide product range, SEAT continues its differentiation. Taking advantage of the launch of its new SUV ATECA, the brand unveils a large-scale comparative campaign – ” Ideal SUV ” – realized by its agencies LOWE & MEDIACOM.
For the digital part, the agencies have entrusted Piximedia with the orchestration of an unprecedented interactive ad format. Developed by Piximedia Studio, it positions SEAT vs its competitors with the help of an editorial partner to guaranteeing the objectivity of the brand’s approach.
In addition, Piximedia ensures the Visibility of the Brand and internet users’ Engagement with a powerful purchase mode : CPView with 10 ” of time spent guaranty.