Dior consolidates its international presence with its new range of leather goods. By capitalizing on the mythical Lady Dior handbag, the brand invites us to discover the all range, by displaying a digital campaign which privileges Internet users’ engagement. To immerse the consumers in the product universe, Dior stages its…
Imagined by the French jeweler Victoire de Castellane, « Rose des Vents » is a refined and delicate collection representing the brand timeless fashion. From Granville to Paris Paris, through Orient, this collection reminds us subtly the main point of Dior history. For this campaign, Dior called on the multifaceted Piximedia’s expertise.…
As a leading Brand in the highly competitive male fragrance sector, the famous Maison offers a wide range of products. Launched in 2010, Bleu de Chanel addresses a young target of freedom. To maintain desire and work the differentiation of its flagship fragrance, Chanel launches a new campaign starring Gaspard Ulliel,…
Découvrez Trésors de Miel, le nouveau rituel de soin pour nourrir et réparer les cheveux fragiles et cassants, par Ultra Doux de Garnier. Pour promouvoir sa nouvelle gamme et séduire une plus large audience féminine, la marque et son agence ZenithOptimedia France ont lancé une campagne digitale intégralement pilotée par…
Retrouvez l’emblématique coquelicot de Kenzo pour son parfum Flower in the Air. Fidèle à leur esprit fleuri et aérien, la marque et ses agences Performics et Moxie Paris ont mis en place un dispositif publicitaire empreint de volupté. Sur le digital, Piximedia a crée une expérience qui s’inscrit dans une démarche…
Yves Saint Laurent unveils its new fragrance « Black Opium ». The brand and its agency Mondadori France Digital highlight a fascinating campaign on digital. The format embodies the new spirit style Yves Saint Laurent. Internet users are immersed in the heart of rock-bourgeois world, discovery of this mysterious and enchanting fragrance.…
Re-elected « Best Store Chain 2014 », Lidl reveals this Thursday an exceptional offer for the product of the moment: Parkside electric drill. On this occasion, the brand is launching a digital operation to highlight its promotional product. The campaign maximizes the visibility, through the video product, and the Lead, via the newsletter subscription. Catchphrase, wallpaper…
Suzuki sustains beautiful ambitions for Celerio « THE city car with wide ideas » ! To ensure a succesful launch Havas Media orchestrates an ad campaign enhancing the refined style and spacious interior of this new model. To meet great audience engagement issue, Suzuki and Havas Media entrust Piximedia to set up a…
Used to an outspoken and direct speech, « Les Crudettes » communicates to state loud and clear its point of view ! The brand reveals with humor and derision its entire product range through 6 « 15 seconds » videos inspired by everyday situation and claiming … a raw truth! This « straight talk » of…
ARTE expands its line-up with a new TV show, « Norskov », a dizzying immersion through narcotic trafficking secrets… To announce the program launch, HAVAS MEDIA / ECSELIS entrust Piximedia to orchestrate its digital campaign to maximize visibility and secure core target coverage. 20’’ time spent garenteed as a buying mode ensures message accurate…
