To boost this launch HAVAS MEDIA & ECSELIS have chosen the platform PIXIMEDIA to target the right audience ( audience modeling : people interested in buying a car) and achieve the digital media performances.
To show up the innovation of the Citroen C3 Aircross, the new DISCOVER Ad-unit has been recommended by HAVAS to its customer. The digital campaign has to both, increase the audience reach in addition of the TV campaign and achieve a volume of qualified traffic on the following devices : websites and mobile.
For this campaign, the Havas Group’s Performance Marketing specialist, ECSELIS, has chosen CPC ( cost per click ) to meet the main objective ( KPI ) of attracting the maximum amount of qualified traffic to the website and mobile of the famous manufacturer.
The DISCOVER format created and developed by PIXIMEDIA technical teams drive the video visibility and the relevance of the Native message. Born for mobile, this new generation of formats is designed for users. By switching from video to personalized native content ( paralaxe effect ) , DISCOVER offers a wide communication space for the brand and it naturally adjusts to the user’s behavior.
“The first video screen guarantees the brand awarnesess needed to launch the CITROEN C3 Aircross, and then the visual and native text provide a powerful” Packshot “. The combination of content is perfect and the visual effect is very qualitative for customers. ” Cedric Rozier: Studio Manager Piximedia
Available on the PIXIMEDIA platform within the Video & Native ad suite, this DISCOVER format improves media objectives of the brand: Visibility and qualified traffic. It allows you to respond to Branding and Performance campaigns.
Enjoy the new DISCOVER Ad Unit and find the right audiences for your next campaigns!